The festive season is upon us and here at InStreatham BID, we’ve prepared a packed festive programme which we hope will bring sparkle to Streatham this year.
After spending last Christmas under strict social restrictions, we’re excited to bring our community together again, creating the space for inclusive celebration during the Christmas period.
We have a range of activities planned for this Christmas, to enhance the visitor and shopper experience including the return of the popular Christmas Lights Switch On event, Festive Trail, a lights display on the High Road and a new collaboration with the Brixton Chanber Orchestra.
Small Business Saturday December 4 will see the launch of Christmas in Streatham, when we host the annual Lights On Streatham event, and Father Christmas will turn on the Christmas lights at Babington Plaza; there will be festive stalls, mulled wine, carol singing and Santa’s Grotto is returning for little ones to get in the Christmas spirit.
Brixton Chamber Orchestra will also be a part of the fun by hosting a music trial in venues on the high road on the day.There will be a musician in 13 venues playing a few short sets and then forming a parade down to Streatham Green where they will perform their finale on the Lights On stage.
In addition, we’re adding some more cheer to the streets to enhance your shopping experience, with an illuminated gift display outside the Odeon. The spectacular light display and enchanting Christmas trees make for a wonderful backdrop for Christmas photos.
We have once again produced the “Streatham Book of Christmas” magazine, a one stop shop for all seasonal inspiration with 12 pages packed full of gift guides for all the family, delectable festive treats and family time to entertain everyone from the kids to Grandma.
We are confident that these projects will support local businesses by attracting lots of excited visitors, something which continues to be a top priority for us.
Marketing activities will consist of strategic outdoor and local press advertorials with an extensive range of digital and social media tactics, aimed to maximise the economic opportunities during this period while also creating a memorable experience for shoppers and visitors.
